Victoria Secret’s main issues with their advertisement is that they have the saying “a body for everybody” written over all super skinny and tall models. Not all the body types are represented there. But an underlying issue I have also found with the ad is that the two black girls that are in the ad are very light skinned. There are no dark skinned women. All the other girls in the picture are white so no other ethnicity is shown besides white and light skinned black girls. The ad that Victoria Secret made might not appeal to women that are not white or light skinned because they are not represented in the original advertisement.
When I first made my anti-ad, I didn’t put Victoria Secret’s name on it. But after looking at it for a while and thinking what I should add to it, I added their name so that people could see what the ad I had made was about and what they product was that the ad is trying to sell. The reason why I choose to keep all the original text on my anti ad is because I wanted to make those words true for the image. So I only changed the image to make the words “a body for everybody” a true statement that has a lot of meaning. The new image shows women of all shapes and color modeling the underwear so that the words on the ad actually make sense. It also makes the ad appeal to more women because they are all represented on the ad. I know that when I am shopping and I see an ad with a girl my size modeling an outfit, it makes me want to buy it too because I know how it would look on me. So the same probably goes with everyone else. Plus size people (for the most part) are more likely to go in and buy sexy underwear if they see an ad with a women of their size wearing it.
Jenny 